Target Audience

My target audience is 16-19 years and of both genders. Audiences can be classified into groups using quantitative data about age and gender and socio-economic group.

S.E.G:

A – higher managerial, administrative or professional. 3%

B – intermediate managerial, administrative or professional. 15%

C – supervisory or clerical, junior managerial, administrative or professional. 23%

D – semi-skilled and unskilled manual workers.

E – casual labourers, unemployed, state pensioners.

These are estimated by related income. I will be using Physcographics to be able to interpret people’s beliefs, options and interests, by doing this groups can be classified in terms of attitudes, interests and lifestyle.

VALS -  Value Life Styles:

Needs – survivors and sustainers

Outer-directed  - belongers, emulators and achievers

Inner – directed – i-am-me, experientals and societally conscious

Outer and inner directed – integrated