Target Audience

My target audience is 16-19 years and of both genders. Audiences can be classified into groups using quantitative data about age and gender and socio-economic group.

S.E.G:

A – higher managerial, administrative or professional. 3%

B – intermediate managerial, administrative or professional. 15%

C – supervisory or clerical, junior managerial, administrative or professional. 23%

D – semi-skilled and unskilled manual workers.

E – casual labourers, unemployed, state pensioners.

These are estimated by related income. I will be using Physcographics to be able to interpret people’s beliefs, options and interests, by doing this groups can be classified in terms of attitudes, interests and lifestyle.

VALS -  Value Life Styles:

Needs – survivors and sustainers

Outer-directed  - belongers, emulators and achievers

Inner – directed – i-am-me, experientals and societally conscious

Outer and inner directed – integrated

Identifying And Explaining Why I Have Chosen The College I have For My Preliminary Task

I have chosen Wyke college to feature in my preliminary task because it consists of a friendly environment and it’s the best college. It promotes an environment which is acceptable for anyone who is willing to do the work. Wyke is a great example of a college with great, helpful teachers that are always willing to spend time with students to help them improve their grades. There is always lots going on which means it is always going to be busy and there are always going to be something going on and therefore will be able to be included in the magazine. Wyke is also known for parties and so therefore the magazine is a good way to let students know what is going on at the right time, therefore they would be benefit from the magazine the most.

Price & How often published

The price of the magazine needs to be kept low and manageable for students. Students are in block E, which is the bottom of them so therefore will have the lowest income which means the price must be kept low so that students can afford the magazine, because if the magazine is overpriced it will not sell. Also every penny made, will be kept safe by the students and spent on things that they really do want and therefore a college magazine may not comply with this, however if the cost is down then it may seem like an option. It would be a good idea for the magazine to be pulished monthly because some work places at this age pay monthly whereas some use a cash in hand or weekly system, however other commitments will need to be paid for so if it is a monthly issue, it may be easier to keep the money to one side to be able to afford the magazine. Also phone bills and other payments are due monthly so money could be kept aside for the college magazine with them.

Magazine Front Cover Analysis

L.I.I.A.R

Language - The language used is focused around events that are aimed at students, for example, highlighting key words that grab young peoples attention is going to help sell the magazine as they will see these words that grab their attention and make them want to read more about it. For example, 'make money on campus' this grabs your attention because the target audience is students who are often without much money and therefore that instantly grabs your attention. Another example, 'spring break escape' also grabs your attention as most college students are waiting and striving for spring break, so they may want to read about this too as it may be something they are looking forward to. The masthead is so bright, big and bold that it instantly grabs your attention and lets you know it is focused around college, this is good because then if this magazine was in the store a student would be attracted to it and want to buy it.

Institution -  The College

Ideology - values of the college magazine: the image of the student who looks stress-free and managing his work and enjoying education is promoting a good image for college. The image is encouraging good behaviour, hard work and good grades as this is how the man has been able to become on top of his studies. Also to inform people about what is going on recently in college so this is a positive for students.

Audience - The cover is aimed at college students. It may be handed out around the college to give people in formation about recent things going on in the college. It also gives information about parties and other things going on in the college, which could be useful.

Representation -  the splash of this front cover is very busy, there are lots of colours and lots to look at, this will be more appealing for younger people as theres lots to look at and lots happening, it doesnt matter as much that there is so mnay different colours and no particular theme because this front cover doesnt need to be sophisticated and classy as the purpose of the magazine is to inform people of what is going on in their college. The main image of a young person holding college books, represents the fact that the magazine is aimed at college students in a similar situation to him. He is also smiling which promotes that he has no worries or stress which is something that would be appealing to someone in college. He also looks smartly dressed and content, this shows he is enjoying what he is doing and enjoying being in education. The image is on a black background because it looks stylish which appeals to young people and also helps the writing to stand out. The ethnicity of the man used is important because it is trying to say that college is suitable for everyone and anyone.

Magazine Front Cover Analysis

 

L.I.I.A.R

Language – the eye-catching colours of red and black against the white background, and the use of hyperboles also makes it stand out more, such as, ‘red-carpet glamour’ that is a statement in itself but also something that is desired, for example, something people dream of being on the red carpet. Another example of this is ‘the first lady of Bollywood speaks out’ by her being the first lady of Bollywood this makes it more appealing than just a random woman in Bollywood.

Institution – vogue magazine

Ideology - values of vogue include: fashion, glamour, wealth, designers, clothes, and models also. Vogue promotes a more classy and sophisticated image and doesn’t contain trashy stories and gossip, therefore it is not similar to other magazine found at stores, this magazine focuses more on just fashion alone. May appeal to women because of the desirable figure, in the medium long shot (waist/knees up)also the desirable looks of the woman.

Audience – people interested in fashion, clothes and designers. People who are not interested in reading about celebrities, perhaps more focused on people who can afford the clothes or people who work in fashion that may get the magazine every month so that they can keep up with what clothes are in fashion in the particular time period, the impression the magazine gives is it is aimed at the older, more sophisticated and classy woman.

Representation – the image is representing class and sophistication by focusing on the colour red. The colour red is sexy and draws your attention to the magazine cover, also the fact that the model is on a white background also adds to the classiness of the magazine. We know from our own knowledge that the photograph has been obviously airbrushed and edited but by using a skinny, pretty figure, the magazine is saying ‘you can look as good and as sexy as this.’ This alone is a point that could help sell the magazine. The colour red makes it look interesting and grabs your attention, and the white background is also eye-catching because its bright and airy.