Language – the language used on here is very important as we see the rebellious connotation of the stars being used instead of letters for the effect of making the cover seem more rebellious and more exciting with the hidden meaning and almost the clues that have to be found out by us, and worked out by the readers. Also the use of capitals helps to draw our attention; also by it being situated in the middle of the cover it draws our attention to the model even more. There are also many other artists listed in the bottom left corner of the magazine and they consist of many different genres from idie to R’n’B so therefore the magazine will appeal to a wider audience.

Institution – NME magazine

Ideology - values of NME include: fashion, music, trends, gossip about new and old band and music in general but as opposed to other magazines found on the highstreet it does not feed off gossip as much and does not write such horrid gossip instead focuses on mainly the music and what the artist is doing next with the occasional story to keep readers interested. There is no horrible story printed on the cover of the magazine about rhiannas life instead there is just stories about various different music artists, and upcoming bands and th state of the music industry today and therefore that is something that I think particularly the teenage audience would want to read about as they are so music involved and the music being included in mostly sterotyped to be from this generation.

Audience – people interested in music trends. People who are not interested in reading about celebrities, perhaps more focused on people who are interested in the music industry and the latest top artists, that may get the magazine every month so that they can keep up with what music people are listening to in the particular time period, the impression the magazine gives is it is aimed at the younger more interested in the trends of new music that features in the charts.

Representation – the connotation of the bird on her shoulder is almost pirate-like and pirates are evil and naughty so that is the image of rhianna they are trying to portray, the fact rhianna is not smiling shows rebellious, and the way she is stood shows her attitude, she looks bold and confident instead of shy and timid, I think this may appeal more to the target intended, which of course is teenage, the way she is bold and confident may inspire teenagers to be more like her which makes her more of an idol, also she is relating with the stereotype of teenage years and being full of attitude and being rebellious and therefore that is what rhianna is reinforcing here in this photograph. Rhianna has a very unique style also which I think some people may envy so this is also another thing I think has been puroposefully included in order to make us envy her and  aspire to be more like her and confident like her.